Last week HvA-ACE facilitated a two day Canvas training for teachers and coaches of AUAS-IBS International Business School. Business Model Canvas en Value Proposition Canvas – both developed by Alexander Osterwalder – are very useful tools to build, design and redesign business models.
Using their own business ideas 24 teachers and coaches started off investigating the “pains and gains” that come along with customers needs, problems and desires. The interviews were not done in the building, but on the streets! That’s a great and fast way to test the assumptions about potential customers. Once there is a good understanding of the customers, building a product, service or company is easy. Well, let’s say: less difficult.
The full 20 hour program was a pressure cooker that simulated the process that the students of Co-creative entrepreneurship will experience during nine weeks. These first year IBS students used to write traditional business plans, from now on they will use the practical Canvas tools.
Breadrolls, spicy Indonesian food and plenty of carrots kept everyone going. The participants were very much focused and enthousiastic throughout the two days. Moments of personal intervision and meta-discussion helped to adopt the new techniques.
At the end there were six inspiring business pitches in front of the jurymembers Martin Haring (ACE) and John Sterk (IBS). The winning group had an innovative concept to help high school students to make the right choice of study. Maybe Co-creative Entrepreneurship?!