Al in 2013 ontvingen de – toen nog HvA-studenten – Louaie El Rowdi en Brian van der Mije uit handen van Martin Haring de minor-award Kip-met-de-Gouden-eieren. Afgelopen week haalden de mannen van Cabture €200.000,= op met een succesvolle crowdfundingsactie. Ik heb voor het gemak maar even de tekst van hun site afgehaald.
Christmas arrives early for fast-growing Dutch startup Cabture, as it has successfully hit its €200.000 target for its second investment round. The travel experience startup that is improving the taxi-scene with its CabTab-equipped taxi’s raised the investment through a crowdfunding campaign on Eureeca. Cut-off date for the campaign was just after Christmas, but the customer-focused ad-tech company reached its destination early.
Open for overfunding
Although Cabture has now crowdfunded the required amount, their campaign on Eureeca will stay active for overfunding until the original cut-off date of December 26th. Cabture mainly wants to use the investment for resources to grow and to further develop its CabTab. This tablet with onboard wifi is currently installed in around 200 taxis, which are already transporting 4000 passengers daily, mostly to and from Schiphol airport. To get an idea of the experience that Cabture wants to offer its passengers, here’s founder Louaie el Rowidi’s pitch from the Startupbootcamp Smart City & Living 2016 Demo Day:
With the CabTab, Cabture intends to add value to lost travel time, and giving passengers a better experience that way. On the CabTab passengers can see the itinerary, travel time and fare price, as well as reviews about the driver and all kinds of content relating to things to do at their destination. Cabture mainly makes its money from the ads and the branded content on the Cabtabs and from add-ons it sells through these tablets. It already works with Iamsterdam and 25 brands including Heineken, you may have even spotted their Heineken Experience-themed cab around town.